Our company

AdEthic stems from the desire of a group of professionals in the Catholic world specialized in communication and digital advertising to share the Christian message with all seekers of the truth on the Internet. “From advertising for profit to advertising for solidarity”: our mission is to give advertising an ethical value by spreading strong principles of ethics and solidarity and by creating profits to be allocated to charity and solidarity projects so that we can create a new instrument of evangelization and spread the righteous culture.

The rules that we have set

The ethical nature of our business is shown in all relationships that we establish with our stakeholders. In order to give substance to this principle, we have adopted a Code of Ethics that regulates, from a moral and ethical point of view, relationships with our stakeholders and clarifies the Governance rules that we have defined in order to ensure that our company is operated in compliance with the principles and values in which we believe. These principles and values deeply characterize our identity, and we promote them with everyone who collaborates with us in carrying out our activities.

The social impact of our work

The development of AdEthic was also inspired by the desire to allow Catholic websites to finance themselves through advertising. This method had never been used before because of the fear of receiving advertising on their websites that may not be consistent with the principles of the Social Doctrine of the Church and thus not in line with the content offered by the websites. We are available for both the Catholic and secular worlds. We will be able to offer our services connected with the online advertising world to Catholics, who will finally find an instrument coherent with their values and able to produce resources to support charity and solidarity initiatives, and lay people who wish to use the advertising as an instrument to disseminate ethic values to their users. For this reason, we offer social networks advertising that is consistent with the values and expectations of their users according to a catholic format, AdCath, and a secular and ethic format, AdEthic.

The social value of advertising

We believe that the community has the right to communication that is found on ethics, truth, justice and solidarity, and that commercial communication has the obligation to support initiatives through which each person may generate good for mankind. According to us, advertising is an important means of communication that serves the good of the community and as such has a social function: to express the human and social value contained in the logics of the economy and profit.